Website
A website that does the work of a consultant, a speaker and an author
A clean, timeless site for Mary Donnelly, a dementia consultant, speaker and author in Asheville.
Introduction
Mary Donnelly is a dementia consultant and educator in Asheville. She consults with families, trains professional care teams, speaks to community organizations, and wrote The MemoryCaregivers Collection, an anthology edited by two dementia specialists. Each of those practices needed its own front door on the site, findable by a family searching at eleven at night and by an organization booking a speaker months ahead. Mary wanted a site that sounded like her and that would still look right in five years.
What We Did
What we built
01 — Website
Website
We built nine pages, one for each way someone arrives: consulting for families, training for care teams, speaking and speaking topics, the book, and the questions families ask first. The type is Playfair Display over Inter, set large with generous line height. Structured data marks up her book, her biography and her FAQ, so search engines read the site as a person, a practice and a published work. Forms on the consulting, speaking and contact pages reach her inbox. There is no dashboard to learn, no plugin to update, and nothing she has to maintain.
The Result
Mary has one site that introduces her, explains the consulting, books the speaking and sells the book. It has been live for months. It was built to stay current without constant attention, and when she wants something changed she makes one call instead of learning a content management system.
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“Eric from Beach Bird Studios is an incredibly talented and hard working individual. He has helped me optimize and supercharge my website. He is also my go-to connection for videography and video editing. Highly recommended.”