Website
One website Icon owns, built for the whole coast
A custom site for Icon Transportation Wilmington, built so the towns up and down the coast find them, not just the city in the company name.
Introduction
Icon Transportation Wilmington runs black car, airport and party bus transportation across Wilmington and the North Carolina coast. Weddings, corporate travel and airport runs already filled the calendar. Icon wanted one website they own, built to reach every town the fleet drives to along the coast. We built it in code, on the domain that carries the company name, with sixteen service pages and a page for every community the fleet reaches.
What We Did
What we built
01 — Website
Website
We built the site mobile first, because the person booking a car is standing at a curb with luggage. A call button and a book button float at the bottom of every screen, so the next step is always one thumb away. Behind that, twenty-two location pages do the quiet work. Wrightsville Beach, Bald Head Island, Southport and Leland each get a real page written for that town, with its own drive times and its own venues. Those pages reach the traveler searching from Topsail Island or Oak Island, not only the people who already type Wilmington, and six regional hubs collect them by coastline.
The Result
Icon now owns the site, the domain and the structure underneath it, so adding a new town or a new service is a change to the data, never a rebuild. Every page the business needs is already written and live. Beach Bird Studios continues with Icon on search and Google advertising, work that builds on the pages already there rather than starting a new content project.
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“Eric from Beach Bird Studios is an incredibly talented and hard working individual. He has helped me optimize and supercharge my website. He is also my go-to connection for videography and video editing. Highly recommended.”