Content Strategy
Transform your marketing with a data-driven content roadmap. We research your market, analyze competitors, and deliver a complete 12-month editorial calendar tailored to your ideal channels.
What's Included
Research & Analysis
We start by diving deep into your market landscape. Through competitor content gap analysis, we identify what your competition is doing—and more importantly, what they're missing. We combine this with comprehensive market research and audience insights to understand where your ideal customers spend their time and what content resonates with them.
From this research, we develop detailed customer avatars that guide every content decision. We'll pinpoint specific content opportunities in your niche and recommend the channels where you'll get the most traction based on data, not guesswork.
Content Framework
With insights in hand, we build your content foundation. We'll identify 3-5 core content pillars—the themes that position you as an authority and align with what your audience actually searches for. Each pillar gets broken down into topic clusters that create a web of interconnected content, boosting your SEO and establishing topical authority.
We'll provide channel-specific recommendations tailored to your research findings, along with brand voice and messaging guidelines that ensure consistency across every piece of content you publish.
12-Month Editorial Calendar
You'll receive a complete 12-month editorial calendar customized for your recommended channels—whether that's written content like newsletters and social media, video and audio content for YouTube or podcasts, or visual assets like infographics and lead magnets. Each entry includes specific topics, content angles, target keywords, and a distribution strategy that maximizes reach and engagement. This isn't a generic template—it's a roadmap built specifically for your business, your audience, and your goals.
Deliverable
At the end of our engagement, you'll receive:
- Complete 12-month editorial calendar with specific content topics and themes for each month
- Content pillar documentation outlining your core themes and topical clusters
- Channel-specific distribution strategy based on your audience research
- Brand voice and messaging guidelines for consistent content creation
- Customer avatar profiles and audience insights report
Additional Services
Ongoing consulting and fractional CMO services available. Request a custom proposal for:
- Monthly content review & optimization
- Team training & workshops
- Strategic advisory & execution support
- Performance tracking & reporting
Common Questions
Do you write the content?
This service is for strategy and planning. We create the roadmap - the topics, themes, and distribution strategy. Content production is available as an add-on service.
What channels do you recommend?
That depends on your market research results. We analyze where your audience is most active and where competitors have gaps. Recommendations are customized based on your industry, resources, and goals.
Can I request specific content types?
Absolutely. While we make research-backed recommendations, we tailor the editorial calendar to match your team's capabilities and preferences. If you prefer written content over video, we'll focus there.
How detailed is the editorial calendar?
Very detailed. You'll receive 12 months of specific topic ideas, recommended formats, target keywords, and distribution channels. Each entry includes content angle, target audience, and how it fits into your broader content pillars.
What if we want ongoing support?
We offer monthly content review, quarterly strategy updates, and fractional CMO services. Contact us for a custom proposal that includes ongoing consulting, team training, and performance tracking.
Ideal For
- B2B Companies
- Content-driven brands
- Companies launching content programs
- Businesses scaling their marketing