One Ad System. Every Platform They Use.
Google Search brings new visitors to your site. Tracking pixels identify them. Then retargeting follows them across Google Display, YouTube, Instagram, and Facebook with your brand until they buy. That's not four separate campaigns. It's one connected system.
Most businesses either run Google Ads OR social media ads. We run both as a single funnel. The person who searches your product on Google and visits your site will see your brand on Instagram that night, in a YouTube pre-roll tomorrow, and on a display banner next week. Same visitor, touched repeatedly, across every platform — without paying to find new people each time.
How the System Works
You pay to acquire a visitor once through Google Search. Then retargeting keeps your brand in front of them across every platform they use — for a fraction of the cost.
Google Search Ads (PPC) — Capture High-Intent Traffic
We run search ads targeting people actively looking for what you sell. Exact and phrase match keywords so you're not wasting money on irrelevant clicks. When someone searches for your product or service and clicks your ad, they land on your site. That click is the entry point for everything else.
Tracking Pixels Fire — Build Your Audience Automatically
When that visitor lands on your site, two things happen simultaneously: Google's remarketing tag adds them to your Google audience, and the Meta Pixel adds them to your Meta audience. One visit, two platforms now tracking them. This happens automatically on every visit — paid or organic.
Retargeting Across Every Platform
Now that visitor sees your brand everywhere. All retargeting the same person. Same audience, different formats, multiple touchpoints. This is where the real conversions happen — most people don't buy on the first visit.
Google Display
Banner ads on websites and apps they visit
YouTube Pre-Roll
Video ads before the content they watch
Instagram & Facebook
Video and image ads in feed, stories, and reels
Optimize and Scale
We monitor which platforms and creatives drive the most conversions, shift budget toward what's working, and cut what isn't. Weekly reporting. No vanity metrics — just revenue, cost per acquisition, and ROAS.
What You Need to Get Started
From You
- A website (we can build one if you don't have it)
- A Google Ads account (we'll set it up if needed)
- A Meta Business account with a Facebook page and Instagram profile
- Ad creative: product photos, video content, or we can produce it
- Minimum $2,000/mo in ad spend (separate from management fee)
We Handle
- Google Tag and Meta Pixel installation and verification
- Remarketing audience setup on both platforms
- Campaign creation, targeting, and bidding strategy
- Ad creative sizing and formatting for all placements
- Ongoing optimization and budget allocation
- Weekly performance reporting
Budget Breakdown
Your management fee is separate from ad spend. You pay the platforms directly. Here's how a typical budget breaks down:
| Campaign | Monthly Range | ||
|---|---|---|---|
| Google Search (PPC) | $300+ | ||
| Google Display | $150+ | ||
| YouTube Pre-Roll | $150+ | ||
| Instagram & Facebook | $150+ | ||
| Total Ad Spend | $750+ | ||
| Management Fee | Starting at $2,000/mo | ||
The retargeting campaigns (Display, YouTube, Meta) cost less than search because you're only showing ads to people who already visited your site. You're not paying to find new people — you're paying to stay in front of warm ones.
Not All Industries Should Advertise
We're honest about when paid advertising makes sense. Some businesses see incredible ROI from ads. Others are better off focusing on SEO and organic growth. Here's where ads typically work well:
Good Fit for Ads
- • Local service businesses (HVAC, plumbing, legal)
- • E-commerce with healthy profit margins
- • Professional services (accounting, consulting)
- • Businesses with repeat customers
- • Products with strong visual appeal
Not Ideal for Ads
- • Very low-margin products
- • Extremely niche markets with tiny audiences
- • Businesses without clear conversion tracking
- • Industries with extremely high CPCs
We'll assess your specific situation during our strategy session and give you an honest recommendation.
Frequently Asked Questions
Ready to Stop Guessing With Your Ad Budget?
We'll audit your current setup, tell you honestly whether paid ads make sense for your business, and show you exactly how the system works. No long-term contracts required.
Schedule a Strategy Session